January 25 - June 30, 2021
TRACTIONCamp Expedition 2021
What is TRACTIONCamp Expedition?
Entrepreneurship masterclass and virtual program
TRACTIONCamp is a tested method to bring experience-based, peer-to-peer entrepreneurship and business growth knowledge to groups of startup entrepreneurs who have launched an early version of a innovative product, and are looking for growth, sales, fundraising and scalability.
Each TRACTIONCamp is an accelerator-style masterclass series, built around the topics of sales, marketing, founder strategy, business strategy, and investor relations. Every topic is delivered by well-known and experienced entrepreneurs or investors from the industry, who share their practical insights in a personal and interactive way.
Five months of virtual, hands-on acceleration
This online program, especially designed by Ukrainian Bridge and TRACTIONCamp, and supported by USAID’s Competitive Economy Program (CEP) Ukraine, is bringing the value of TRACTIONCamp in the form of a series of biweekly interactive webinars, for selected participants representing high-growth startups with traction perspective. During the sessions, two or three times a month over a 5-month period, participants will interact with the experts, learning from their experience and getting their questions answered and challenges solved. At the end of the 5-month period, participants will be invited to graduation meetings, and the best three graduates will be offered to negotiate a seed investment from a European VC fund. Applications to TRACTIONCamp Expedition are open below from December 21, 2020 through January 21, 2021.
To participate, entrepreneurs must be/have:
Ukrainian Bridge and TRACTIONCamp team, supported by USAID Competitive Economy Program in Ukraine, will select companies based on their likelihood to succeed.
Participants selected on the above criteria will be invited to the TRACTIONCamp, and informed how to access to the program virtual sessions.
Main benefits of TRACTIONCamp Expedition above other remote programs:
We work with 50+ of the world's best. Check out below to learn about the experts you will meet.
Three best participating teams will get to negotiate EUR 25k or higher investment with a VC fund
Throughout the 6 months of the program, all participants can network with peers and mentors
Selected participants will get free membership in ScaleUpNation to further grow after TRACTIONCamp
Biweekly immersive learning sessions on core topics:
Program introduction & meet the team
January 27, 2021
What we’ll be learning in the next 5 months, how to best take advantage of this program, and how we will work together in this period.
Getting your startup story straight
February 10, 2021
One thing is to be building something amazing, another is to be able to inspire potential users and customers to see the same vision as the founders do. In this Episode, we learn from one of the best storytellers how to adapt our product story.
The peaks and lows of Silicon Valley success
February 24, 2021
In this Episode, we talk to a serial Silicon Valley founder about his experience of making it big in the 1990s and 2000s, how quickly these wins can turn into disappointments, and what it takes to make an impact in Silicon Valley today.
Getting into and making the most of a top accelerator program
March 10, 2021
There are lots of accelerator programs, but there are still a couple that are considered the best, and thousands are applying to get in. In this Episode we talk with the recent head of growth at Techstars about what it takes to make it into their programs.
Entering the US market for foreign teams
March 24, 2021
Although not true for all products, making a successful entry on the US market is still one of the most important milestones for most startups. In this Episode, a veteran US lawyer who works with successful European founders and investors talks about what it takes to make a successful entry stateside.
Entering Europe and raising capital from EU VCs
April 7, 2021
Next to the US, the ability to sell and fundraise in Europe is a key growth and validation component for non-EU startups. In this Episode we talk with a European VC who is also the national trade representative of Estonia in California, about the specifics and differences of Europe for sales and funding.
The secrets of usefulness of events and conferences
April 21, 2021
Visiting (tech) conferences and gaining visibility through pitch competitions is one of the most often-used channels for founders to meet investors and get attention. Also, it is often one of biggest wastes of time. In this Episode we talk with one of the organizers of TNW on how to best use the events opportunity.
How to turn a product into a community
May 5, 2021
For most products nowadays it's not enough to be good, or to have great sales. Even in corporate business software, customers expect community and a tribe feeling. In this Episode we talk with one of the founders of Couchsurfing, about how they build a global community of believers and evangelists of their product.
Crafting a killer pitch deck
May 19, 2021
To make an impact and to stand out from among thousands of decks that land on VC desks every day, it takes experience, creativity, and many experiential insights. We talk in this Episode with a marketer who does just that: working with successful startups on getting notices by big VCs.
Marketing done right
June 2, 2021
Most startups learn the hard way that marketing isn't just social media and newsletters. It's an art of collecting and analyzing data and optimizing the performance of key metrics. Today we talk with an experienced startup and investor CMO who know all the ins and outs of marketing essentials.
Getting noticed by the media
June 16, 2021
Getting press, especially by big names in tech journalism is something most startups work on and aspire towards. There are many reasons for startups to get media attention, and some aren't very useful. Today we talk with a well-known European tech journalist about how to work with media and what to give them.
Dealing with setbacks
June 30, 2021
Doing a startup is never an easy ride. Setbacks are more frequent than successes, and some can seem fatal. In this last Episode we talk with a well-known European founder who raised millions, was a press darling, and then had to deal with huge setbacks, but still got to keep and grow his company.
TBD July 2021
Our sessions will be over in June, but your startup story won't be. To incentivize you to continue and to implement the things you've learned, we'll be working with a European VC fund to organize a series of graduation events where several of the best participants will get the chance to win a EUR 25,000 investment from TRACTIONCamp and the partner fund. More details in the program....
Learn from experienced entrepreneurs, growth experts, and investors:
San Francisco, USA
International fundraising legal counsel
Serial entrepreneur, technologist, investor
Serial entrepreneur and angel and VC investor
San Francisco, USA
Investor, company builder, early-stage guru
Marketing and PR for startups with US VCs
Los Angeles, USA
Angel investor, engineering manager, entrepreneur
San Francisco, USA
European tech/VC representative in US, venture investor
... and others
Stay tuned for more TRACTIONCamp mentors
Brought to you by
TRACTIONCamp Expedition 2021 is an initiative funded by USAID’s Competitive Economy Program (CEP) Ukraine and organized by NGO "Internet Initiatives Ukraine" (Ukrainian Bridge):
Register to participate
Applications will be accepted through January 21, 2021.
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